Traject™ is a sophisticated, web-based communications network, specifically designed for the financial services industry.
It enables insurers, investment companies, broker-dealers and banks to quickly and compliantly communicate their value through video and multimedia content delivered to the web browser.
Traject™ performs the heavy lifting of delivering balanced sales presentations on new or current products, assuring 100% compliant positioning, 100% of the time.
Traject™ expands the capacity of intermediaries to reach more potential customers in a compliant manner across multiple types of sales.
To engage more prospects on more products without sacrificing the advisor's central role, the Traject™ network creates personalized microsites for each intermediary across channels of distribution. These microsites stream compelling educational content to an unlimited numbers of prospects.
Wealth2k believes that in the near future financial advisors will each have dozens of microsites. These microsites will serve as the electronic replacements for today's print brochures. The "electronic brochures" convey an impressive experience traditional brochures can't match. Although they are infinitely more persuasive, they require no printing, handling or shipping. Hence, they cost less. This is a classic example of being able to deliver more for less. Traject™ can both accelerate adoption and sales success of new products while simultaneously lowering costs. Wouldn't your organization benefit by being able to equip each intermediary with the capacity to compliantly sell the new product from the very moment it is launched?
To view the Traject™ presentation featuring Wealth2k's CEO, David Macchia, and to download the product brochure, please visit the Traject™ microsite.
